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“The more frequently somebody is on a dating site, the more often they’re dating — they’re getting their hair done, buying a dress, sending flowers,” she says. Spira says online dating is expected to grow 3.5 per cent every year.
As for Lindsay Duncan, her online dating experience has a happy ending.
Zoosk analyzed nearly four million dating profiles and more than 350 million first messages looking for all food-related words and phrases, Metro News reports. Years ago, as a university student, the Mississauga resident typically went out two to three nights a week to pubs, clubs and social events.Paying cover at nightclubs and buying drinks and new clothes to fit her busy social schedule put a dent in her wallet. Some fun nights out with friends, but still no man in her life.“It wasn’t the environment that was working for me.“I think Tinder is taking everyone by storm.”Tinder is a swipe-based app people can use to quickly scan potential matches in their area.It’s used by an estimated 50 million people every month.I did that for like, six years,” Duncan, now 26, says with a laugh.In 2012, she tried online dating — and never looked back. “You don’t have to go out and buy drinks all the time, (or) a new outfit.” Duncan is definitely not alone in switching strategies, forgoing traditional dating methods for the online route thanks to its efficiency and lower cost.He says that’s had a noticeable impact on the industry.“There was a time when Toronto’s entertainment district had dozens of large night clubs all operating on the weekend.Of course, many of them have closed for many different reasons, but I would say a giant reason would be online dating,” says Casselman, now a Toronto-based realtor. and Queens Quay E., signalled the end of Toronto’s super-club era.It’s now a .2-billion industry, she says, and it’s expected to grow thanks to the rise of smartphones and social media, which help people stay constantly connected to their digital dating realm.“The average user is on two, if not three, dating sites,” Spira says.“They really are casting a wide net.”Matt Casselman, who spent 15 years working in Toronto’s DJ and nightclub scene, says online dating is a big reason many Torontonians have cut clubbing out of their weekend activities.